For example, users can:
• receive news flashes
• find out about ‘what’s on and where’
• vote on anything - issues, pictures, sound clips etc.
• enter seasonal competitions
• read blogs and create their own
• create their own mobile ‘MySpace’
• browse products or promotions
• receive promotional ‘coupons’ and e-vouchers
• add credits to a virtual wallet
• respond directly to special offers
Also you will be able to interact with your community by sending targeted interactive text messages to your users and then tracking their response.